Thursday, October 7, 2010

Public Good v (Profit) what's a biz to do.

The Marginal Utility of Public Good  MUPG is something that we believe will start to take hold in the masses as they see that using a marginal utility is not only for money, which really is a store of value, to wanting to know the impact that businesses and their individual decisions have on the public good.

There is only one thing for each of us to do. Starting measuring your actions by the level of MUPG. It will be the best guide going forward and the fact that consumers already got businesses to look at the Environmental impact means that the door was opened for this new level of scrutiny beyond does it make money.

To learn more please add to your blogs to follow and consider it going forward.  We do it's how best use and bases for #4wins.